Jason Paredes is an innovator and thought leader. He has demonstrated throughout his professional career a willingness and a want to challenge and evolve past the status quo. Jason believes that technology can help provide solutions from the improbable to the impossible. Currently at the helm of GreenSpace as their CEO, he elects to bring a passion for disruption mixed with technology to create a new digital ecosystem where companies’ crucial data becomes available, actionable, and attributable at their fingertips.
In last decade Jason has held key executive positions for some of the largest media conglomerates in the world including Lee Enterprises, Gannett, and Hearst focused on digital transformation, hygienic data, and attributable results. Most recently at Hearst, Jason created a new division and full-service agency for the emerging cannabinoid industry, Cann Studio. He was tip of the spear working with big media, technology platforms, and advertising institutions to create fair and compliant standards opening channels and opportunities for operators to market and advertise effectively.
Jason’s journey has been diverse including stints as a founder and CEO of a logistics software platform to a senior program and project director for Apple. He brings a zest for untapped potential including opportunities to scale profits and create operational efficiencies. But through it all Jason has remained a storyteller. He believes stories matter, and daily is reminded that context and controlling the narrative our key to any success.
Now at GreenState, Jason looks to combine all the resources and tools he’s developed to bring to market a revolutionary platform that allows companies to scale with purpose.
