Shelby Coon

Shelby is a seasoned ad tech professional with over 12 years of experience and deep expertise in driving revenue-growth and innovation for data providers, publishers, and platforms. With a proven track record leading product strategy, strategic partnerships, and operations, Shelby had successfully bridged the gap between emerging technologies and business outcomes. In her current role at The Trade Desk, Shelby leads a team that focuses on pre-bid, post-bid and ecosystem partners. Her team is responsible for the successful integration, growth, and evolution of The Trade Desk’s most innovative data partners. Prior to The Trade Desk, Shelby led platform partnerships for Foursquare (fka Factual Inc).