Erika Dale is Chief Strategy Officer at HSAD, LG’s global agency of record. A strategic leader and brand builder with 20+ years of experience, she’s launched or repositioned over 40 brands across tech, consumer goods, and luxury—bridging the worlds of creativity, innovation, and business performance. Her leadership connects brand strategy, product marketing, and sales enablement to drive impact across B2C, B2B, and retail.
Her work has earned industry awards for creativity and effectiveness. Erika leads with optimism and loves sharing her knowledge as an advisor and speaker on topics including brand transformation, product positioning, and the operationalization of strategy in complex organizations.
Erika Dale Job Title Chief Strategy Officer Company HSAD
