Tom Gregory

Tom Gregory is Global Vice President of Platforms & Partnerships at Lifesight, where he leads advanced incrementality measurement initiatives that enable brands and agency partners to make agile, data-driven marketing investment decisions that drive growth. His team oversees solutions measuring brand and performance channels, as well as online and offline channels, ensuring outcomes are measurable, meaningful and actionable.
A global citizen, now living in Australia, he brings a wealth of global knowledge and insight to every engagement. Obsessed with data, insight and continual optimization, he thrives where complex challenges meet clear, actionable strategy.
When he’s not translating dashboards into decisions, you’ll find him traveling for work (and pleasure), spending time with his children (human and canine), watching every kind of football and engaging in the occasional high-stakes family backgammon match.