Charlie Crideford

Charlie leads Total Connections Planning & Media for Beverages GB & Ireland at PepsiCo, where she’s focused on driving innovation across media and creative to ensure brands show up meaningfully in culture. With a career spanning Sky, Vodafone, and multiple PepsiCo portfolios including Rockstar Europe and Snacks West Europe, Charlotte brings a unique blend of strategic thinking, creative excellence, and cultural intelligence.

She’s passionate about modernizing the media mix to reflect how consumers engage today, and her team is all about embedding brands in culture, championing bold creative, and delivering real business impact. Charlie thrives in collaborative environments and has a track record of leading cross-functional teams to deliver results.