Rachel Effendy

With nearly two decades navigating the creative industry, Rachel Effendy has established herself as a formidable leader in the brand and entertainment landscape. Known for building and guiding high-performing creative teams, her career has been punctuated by work on cultural touchstones including Stranger Things, Bridgerton, and 'And Just Like That'. Projects that didn’t just capture audiences, but defined eras. Her practice spans brand building, content, and entertainment, with a unique strength in world-building, crafting narrative universes that resonate deeply across audiences and platforms. Having partnered with some of the world’s most influential studios, streaming platforms, and lifestyle brands, Rachel brings both creative vision and commercial acumen to every collaboration. At Dazed Studio, Rachel’s role as Contributing Executive Creative Director is focused on expanding the studio’s US offering.