Kelly Sweeney

Kelly has over 20 years of Omnichannel Marketing and Media experience within the CPG industry on both the agency and client side. She currently leads the Integrated Media Collective team that spans the J.M. Smucker enterprise. This team is focused on ensuring brand strategies and objectives are achieved across the full purchase funnel, from national media to retail media networks, and everything in between. Objectives across the team straddle both long-term brand health/growth and short-term volume delivery.