Haye Anderson

Throughout her career, Haye Anderson consistently pushes boundaries with her knack for telling brand stories in fresh, unexpected ways. She applies imaginative narratives and marketing innovation as part of the team at Ubisoft – a creator of worlds, committed to enriching players’ lives with original, memorable entertainment experiences. Ubisoft’s global teams create and develop a deep,diverse portfolio of games, and Haye is leading the brand and marketing on the Anno franchise. A premiere builder game within the strategy genre, the franchise’s next opus is releasing this year: “Anno 117: Pax Romana is a fresh take on a fan favorite setting, where you play as a Roman Governor in the year 117 AD, As governor will you encourage economic growth or expand your rule through dominance? Lead with rebellion or unite a diverse culture. The cost of peace is yours to decide." Anno has received recognition from publication It's Nice That as being a 2024 Branding Moment of the Year.