Gina Waldhorn

She is a strategic leader who develops data-driven, insights-based communications, performance marketing, and commercial solutions that overcome business challenges to grow great brands. Named ADWEEK’s 2024 Champion of Change for her leadership in creating the first-ever Women’s Sports NewFront, she continues to redefine the future of sports and marketing.

She is currently the Chief Marketing Officer at Sports Innovation Lab, a data, insights, and analytics company where she works with the largest sports brands, properties, and technology companies in the world to harness consumer data and power marketing effectiveness.

Her professional experience spans influencer marketing—working with micro-influencers and world-famous hip-hop artists to scale DTC brands—to B2B and B2C event, social media, and experiential marketing at the world’s biggest stages, from CES to Cannes, the US Open to the Olympics.