Dana Nussbaum

As Co-Head of Global Theatrical Marketing at Warner Bros. Pictures, Dana Nussbaum guides the studio’s worldwide marketing strategy and daily operations, overseeing media, research and analytics, integrated campaigns, and partnerships. Nussbaum is passionate about creating integrated, innovative marketing campaigns designed to connect with and captivate audiences the world over. Since taking on this role, Warner Bros. Pictures has launched nine films to the top spot at the box office, outpacing every other studio in 2025.

At Warner Bros. since 2004, Nussbaum has helped develop groundbreaking campaigns for a wide range of titles including “The Conjuring: Last Rites,” “Weapons,” “Superman,” “Final Destination: Bloodlines,” “Sinners,” “A Minecraft Movie,” “Beetlejuice Beetlejuice,” “Barbie,” “Wonder Woman,” and the “Harry Potter,” “IT” and “Conjuring” franchises.
Nussbaum started her career as an advertising executive at BBDO, where she oversaw strategic efforts for the storied film studio MGM, spearheading campaigns for iconic films such as “Legally Blonde” and the “Jame Bond” franchise. There, she discovered her passion for theatrical marketing, developing a deep appreciation for its fast-paced, dynamic nature and its power to shape culture.