Adam Soroca

As Magnite’s Chief Product Officer, Adam Soroca is responsible for the company’s strategic product direction, product roadmap and go-to-market initiatives. Before taking on the role in May 2021 following the acquisition of SpotX, Adam led the global revenue and go-to-market strategy for Magnite’s buy-side business serving brands, agencies and buying platforms.

Previously, Adam was the Co-Founder, Chief Executive Officer, and Director of nToggle, which was acquired by Rubicon Project in 2017. Adam is both a digital advertising entrepreneur and inventor, holding over 90 awarded patents spanning mobile advertising and search techniques.