Sean McDonald

As Global Chief Strategy Officer and Partner at Rethink, it’s Sean’s job to create the conditions for incredible work and lead an organization that sets a standard for the industry across all four Rethink offices. Sean joined the agency in 2017 and has since established Rethink’s strategy department as one of the most recognized and awarded in the world, both for its creativity and effectiveness. Beyond strategy, he spearheaded the launch of Rethink Public Relations in 2021 and Rethink Design in 2025. Sean is a leader who cares for the environment in which good work is produced and does an incredible job leading a Strategy team for an agency recognized as the 2024 Independent Agency of the Year AT the Clios, the One Show, and Cannes (including Network of the Year). In 2025 Rethink was also recognized as the second ranked Independent Agency and Network of the Year at Cannes. Additionally, Sean was recognized by Ad Age as the 2024 Chief Strategy Officer of the Year.