James Borow

James Borow is Vice President of Product Management & Engineering for Universal Ads, a platform that enables brands of any size to seamlessly create, buy, and measure ads across premium video directly from top CTV publishers. The platform unlocks new opportunities as a complementary strategy to social advertising. James played a key role in bringing Universal Ads to life, from product development to launch, and his vision and leadership continue to drive its evolution. In his role, he leads cross-functional teams across product, engineering, and product marketing, overseeing the platform’s roadmap, execution, and go-to-market strategy.