Laura Correnti

As an award-winning media executive with numerous Cannes Lions, Clios, Webbys, Media Plan of the Year honors, Laura Correnti is known for ‘firsts.’

In December 2023, Laura founded Deep Blue Sports + Entertainment, the world’s first firm dedicated to bringing commercial investment and business opportunities to women's sports. The firm provides strategic consulting and agency services that support brand media investment, creative development, and partnership activations in the space, positioning women’s sports as an impactful component to brands’ overall marketing strategies. Under Laura’s leadership, Deep Blue has worked with high-profile clients such as JPMorganChase, MassMutual, Bumble, Ally Financial, Combe (Vagisil), Cash App, UCLA Women's Basketball, USWNTPA, and the USL Super League.

In addition, Deep Blue is also working with the broader marketplace to create women's sports IP and thought leadership events to scale visibility and access to women's sports - including launching the annual Business of Women’s Sports Summit and iHeart Women’s Sports audio network in partnership with iHeartMedia.

Before founding Deep Blue Sports + Entertainment, Laura was the first partner of integrated advertising agency Giant Spoon and built its media practice. She was named to Adweek’s Most Powerful Women in Sports and Media All-Star lists, honored with the Trailblazer Award by NYWICI, inducted into the AAF Hall of Achievement, and has led media across a variety of brands including GE, Synchrony Financial, Cole Haan, NY Mets, and more.

Laura played NCAA Division 1 college soccer at American University and co-founded Paisley Athletic FC, a pre-professional women’s soccer club and academy that plays in the USL.