Des Dickerson

Forbes 30 Under 30 honoree in the Advertising and Marketing category, Des Dickerson is the founder of Uncommon Collective, a leading digital consulting, PR, and brand partnership agency. Known for her expertise in influencer marketing, media relations, and brand partnerships, Des has helped her clients get seen by over 500+ million eyes in their target markets, significantly increasing their reach and visibility.
With a background in journalism and mass communication from Arizona State University, Des began her career in TV production, working on major shows and networks like "The Dr. Phil Show," Jermaine Dupree’s “The Rap Game”, HGTV, Lifetime, and YouTube TV. She now channels that storytelling experience into crafting powerful narratives for her clients in the sports and entertainment space, ensuring they not only stand out but resonate with their audience.
Des’ clients range from high-level executives to NIL and NBA athletes, all benefiting from her strategic oversight of million-dollar brand ambassador partnerships and media relationships. Des ensures that every campaign, from negotiating, to planning, to execution, achieves measurable success. Throughout her career, Des has worked with major brands and media partners such as Complex, ESPN, Good Morning America, Forbes, Amazon, Nordstrom, Dicks Sporting Goods, JBL, Meta, and Procter & Gamble providing her clients with the opportunity to expand their reach and generate revenue.
In addition to her hands-on client work, Des is a respected voice in the industry, speaking on topics like industry trends, PR strategies, and media relations. Her deep understanding of the ever-evolving landscape allows her to offer insights that guide both brands and talent in navigating complex partnerships and media strategies.
Known for her ability to create and foster strong relationships and for her exceptional negotiation skills, Des has become a driving force in the NIL, professional sports, and entertainment spaces. One of Des’ core missions is to help bring athletes, particularly women, the visibility and impactful partnerships they deserve.