Hamish McPharlin

Dr Hamish McPharlin is Managing Director of Element Human; specialists in behavioural AI and human data for optimising creator marketing performance. Hamish has researched media consumption behaviour for 18 years. He has a degree in Marketing with a PHD in Communications, and has served as Head of Insight at BBC Global News and CNN. At Element Human Hamish brings leading edge research techniques together with the power of behavioural AI to produce leading edge standardised measurement for the creator economy.