Mark Wagman

As a leader of MediaLink’s Media & Technology Strategy Consulting core advisory area, a member of the firm’s Executive Leadership Team and a partner at UTA, Managing Director Mark Wagman brings 18+ years of experience in digital data, analytics and management consulting. In his role leading the Data & Technology Solutions specialty, he works with both sides of the marketplace – brands and media companies – to enable the data-driven solutions that solve real world business problems. He is focused on assessing these companies’ technology stacks and recommending and implementing the right operational plans and partnerships. The work finds him in the middle of the ongoing development of the next era of digital marketing, commerce and omnichannel experiences and AI's impact on the advertising value chain.