Matt Goldstein

IN 2022 Matt Goldstein joined Authentic as Senior Vice President of Entertainment and Special Projects. In this newly established role, Goldstein spearheads the development and expansion of two new divisions within ABG: Authentic Live, the company’s new vertical for branded experiences, hospitality and ticketing, and Authentic Productions, an event and content production arm that will service all ABG brands and partners globally. He also develops strategic partnerships for the company’s Entertainment division, with a focus on endorsements, media, content and sports betting.

Goldstein brings 20 years of experience in branding, sales, marketing, business development and leadership. He was a driving force behind the success of The Madison Square Garden Company’s (MSG)Marketing Partnerships team, helping transform how the company views and creates strategic partnerships by ideating and implementing large-scale, 360-degree relationships with many of the biggest artists in the music industry. He led the charge on envisioning and bringing to life big ideas and cross-concept platforms incorporating the entire MSG portfolio, including professional sports teams, music venues, hospitality companies and arenas. Key projects included Hulu: Your Attention Please, Chase Sound Check and One Night Only in partnership with Anheuser-Busch. Prior to MSG he held leadership positions at Fox, CoxReps, Abigail Michaels Concierge and LifeAt.