As PMG’s Vice President of Media, Lora Parker brings more than two decades' worth of experience in the digital media space. She oversees media operations and serves a cross-functional role to support both agency partnerships and client relationships. Prior to PMG, Lora was Chief Operating Officer at Dentsu Aegis’ Amnet Group U.S. At Amnet, Lora was a key leader behind the company’s growth and building it into one of the world’s biggest programmatic buyers. While there, she helped brands like GM, Disney, Red Bull, Macy’s, The Home Depot, Burberry and Pfizer establish new benchmarks in digital media efficiency and effectiveness. She is a graduate of the University of Texas at Austin.