Dallas Lawrence

Dallas Lawrence is the Chief Strategy Officer for Telly, the company revolutionizing the future of TV with the world's first free dual screen television - the ultimate free television upgrade for the living room. A veteran of the connected TV landscape, he was previously head of communications for the Roku platform business where he led communications for the Roku ad business, The Roku Channel, Roku Originals, Roku distribution and Roku’s public policy efforts. He previously served as SVP for TV measurement and data provider Samba TV and as the CCO and CMO for OpenX, the world's largest independent advertising technology company. Previously, Dallas worked in the agency sector as the chief global digital strategist for WPPs largest PR agency counseling clients including Coca-Cola, Bank of America, Ford, J&J and AIG.

During more than a decade in Washington, DC, Dallas served as a press secretary on Capitol Hill prior to joining President Bush’s communications team initially leading outreach efforts for the President’s signature domestic policy initiative No Child Left Behind. Dallas would later deploy to Baghdad, Iraq on behalf of the White House to serve as a spokesperson for the Coalition. Upon returning from Baghdad, Dallas joined the communication team of Defense Secretary Donald H. Rumsfeld where he served as the Pentagon's Director of Public Liaison for both Rumsfeld and his successor Secretary Gates.

He serves today as the go to expert for media and emerging technology companies on the future of consumer media and advertising engagement in the new age of connected television viewing and serves as a regular contributor for multiple media outlets including Fox Business, The Wrap, Bloomberg and Venture Beat. Dallas was previously a commissioned officer in the United States Navy and earned a BA in Political Science from the University of California at Berkeley and a MA in Government from The Johns Hopkins University.