Yasmin Mitchell

With over 20 years in the advertising industry and holding various leadership roles in some of the top media and adtech organizations, Yasmin brings a wealth of Consumer Insights and Marketing Analytics experience to organizations searching for best-in-class storytelling and data analytics. She's an experienced marketing and advertising professional with an expertise in attribution modeling, campaign effectiveness, ML/AI strategies for reaching and engaging audiences, and deriving insights across linear and digital platforms. Yasmin has made her mark working with some of the most prestigious media conglomerates, such as NBC Universal, Turner Broadcasting, ViacomCBS and Comcast; She’s also led large data teams at AdTech companies, such as Ampersand, and currently is leading the measurement and campaign analytics functions at the National Basketball Association. Her knowledge casts a wide net across Entertainment, News, Sports, Kids, Animation and Multi-cultural networks.