Anthony Rodriguez

Anthony Rodriguez founded Lineage over 20 years ago as
an athlete management company. A second-generation
immigrant and native Angeleno, Anthony was hard-wired
from a young age with an entrepreneurial work ethic and
an abiding love of LA sports.
Anthony went from managing a handful of athletes out of
his college apartment to developing some of the earliest
social media strategies and producing content for
athletes, musicians, and entertainers. Today, Lineage is a
full-service brand agency, creative studio, and production
company with teams and clients around the world.
Anthony’s mission is to help brands, channels, and talent
find their resonance with audiences across subcultures.

Visit lineage digital.com for more.