Andrew Banis

As Head of Creative Operations for TikTok in North America, Andrew empowers advertisers to create ads that people actually choose to watch. Building TikTok native content can supercharge performance on ad campaigns and this new skillset is creating a whole ecosystem of experts that can help brands realize this potential. His teams work across agency and production partners, internal and external products and tools, and creators to install scalable and effective content production "centers of excellence" for TikTok's most strategic clients. He and his team seek to unite creativity and media through storytelling; which he anticipates will yield an abundance of opportunities for creators while unlocking business objectives for advertisers.
Based in San Francisco, Andrew has spent over two years at TikTok, specializing in Creator Marketing and Commerce. Andrew is a passionate believer in the creator economy and has an obsession with learning and recreating what drives intent.