Joe Conrad

Joe Conrad is the CEO and Founder of Cactus, the Denver-based creative agency known for its award-winning work, especially in the mental health and wellness space.

Cactus created Man Therapy, an innovative and award-winning suicide prevention campaign that uses humor to engage working-age men with an immersive, entertaining, digital experience where therapy actually happens.

He is also the Founder and CEO at Grit Digital Health, also based in Denver, leading a team of specialists in behavioral health, wellness, technology and marketing committed to transcending barriers like stigma and access to help people get the support they need, when and how they need it.

Grit Digital Health launched YOU at College, a personal and customized well-being portal that helps students navigate life and campus, and YOU at Agency, designed to help the advertising industry handle the pressures of the business.