Paul Gelb is the Sr. Director and NA Head of Media Activation and Investment at Bayer. In this role, he leads relationships with all major ad marketplace platforms and creates the strategy, tactics, targeting, advanced optimizations, and ad operations process across all media channels and brands. Paul developed a comprehensive suite of capabilities to address the rapidly evolving media landscape, including retail media activation, CTV programmatic upfront investment, streaming sports sponsorships, and closed loop HCP digital marketing. He built and now manages the preeminent digital in-house ad-buying function in North America. Bayer’s media activation, which was recognized by AdExchanger, winning 2021 Best in Show award and the Best In-house Media Team in 2020 and 2021.
Paul Gelb Job Title Senior Director and NA Head of Media Activation and Investment Company BAYER
