Marianne Vita

In her role, Marianne is the connective tissue between VAB’s Insights, Measurement, Marketing and New Business teams. She ensures that VAB’s priorities, initiatives, and thought leadership are seamlessly integrated throughout the organization and communicated out effectively.

Prior to joining VAB, Marianne spent nearly 20 years working within advertising agencies to develop integrated communication strategies across a range of high-profile clients. The experience of working directly with marketers and brand leaders informs her point of view and how she works with the team to concept marketing programs to support VAB and the community it serves.