Aurora James

Aurora James, Creative Director and Founder of luxury accessories brand
Brother Vellies and founder of the non-proft advocacy organization, Fifteen
Percent Pledge, has long worked to make the global economy a more
equitable place for historically excluded groups. Her frst book, Wildfower,
is an extraordinary memoir of struggle and perseverance that ofers new
ways of envisioning economic equality for everyone.

In June 2020, Aurora founded the Fifteen Percent Pledge, a non- proft
advocacy organization that is closing the racial wealth gap by partnering
with retailers to diversify their shelves and commit 15 percent of their
purchasing power to Black- owned businesses. Under Aurora’s leadership,
what initially began as an idea and an Instagram post has now expanded to
a full- fedged organization with ten full-time staf members. To date, the
Pledge has partnered with nearly 30 major companies across industries.