Matt Prohaska

Matt Prohaska, CEO and Principal, Prohaska Consulting, is a 31-year media veteran and consulting executive to leading digital media and advertising technology firms and executives.

As head of award-winning Prohaska Consulting, Matt, with a global team of 100, works with C-level executives and their team to improve strategic and operational effectiveness.

In 9 years, more than 600 clients, including NBCUniversal, The Trade Desk, Walmart, United Airlines, IPG, and the IAB, have chosen Prohaska Consulting for strategic guidance, project leadership, training, business development and operating teams. The team has trained more buyers and sellers of programmatic advertising globally than any other independent organization.

Matt has been a leader in digital media since its inception, creating the online media practice at BBDO (Omnicom) in 1994 and later opening CNET’s New York sales office. Prior to launching his firm Matt was Programmatic Advertising Director for The New York Times.