Maggie Gross

Maggie is a principal and leads the brand practice in Deloitte Consulting LLP. She found her way into strategy because of her love of storytelling, game theory, and anthropology. She has led strategy for brands like Dos Equis, Samsung, Keurig/ Green Mountain, Lysol, truth, and Special Olympics. Her work with American Express on Small Business Saturday reframed the idea into the Shop Small movement - leading it to become a nationally recognized holiday by Congress, an annual cultural phenomenon, and a pillar of the Amex brand. She was recognized by the United Nations for her consistent track record of building global, impactful brands. Her work and ideas have been featured in the New York Times, Harvard Business Review, The Wall Street Journal, and are even spotlighted in the Smithsonian Museum.