Lucinda Treat is the Chief Executive Officer at Crooked Media. She is the first person to serve in this position. Treat has been a senior executive in media, entertainment and professional sports for over two decades. She was most recently the Chief Legal Officer at VICE Media Group, a global digital media and broadcasting company, and has previously held leadership positions at Independent Sports & Entertainment (ISE), The Madison Square Garden Company, Revlon and more. Her legal career includes the New York law firm of Shearman & Sterling.