Kelly O'Mara

As the Director of Account Management at Wattpad, the leading webnovel platform, Kelly works with some of the biggest brands across the globe to build programs that allow advertisers to share their stories with the world in meaningful ways.

Prior to Wattpad, Kelly spent nearly a decade of her career holding positions in account management, social media and influencer management and campaign planning at digital agencies and startups. She joined Wattpad in 2014 where she has spent the last 9 years developing and operationalizing custom programs that have gone on to win a number of prestigious awards including a Bronze Shorty for Best User Generated Content with Maybelline, and a Gold Medal for Best Branded Content Creation at the Festival of Media APAC for her work with Unilever/Mindshare.