Pata Spagnoletto

Patrizio “Pato” Spagnoletto serves as Global Chief Marketing Officer, Warner Bros. Discovery Streaming. In this position, Spagnoletto oversees a unified global streaming marketing organization that will drive adoption of the company’s enhanced streaming platform, to be launched next year. Currently, he plays a key leadership role in establishing HBO Max and discovery+ as must-have services for consumers around the world with broad responsibilities for branding, content marketing, subscriber growth, retention & engagement, marketing science, and media. In addition to the streaming marketing team he leads, Spagnoletto also works in close partnership with U.S. networks and local international marketing teams to leverage all of Warner Bros. Discovery’s assets.
Spagnoletto most recently served as Global CMO, Direct-to-Consumer at Discovery, Inc. Before then, he served as EVP and Head of Marketing for Hulu, where he oversaw the company’s marketing efforts and was critical in the impressive subscriber growth across both the SVOD and live TV businesses. He led a team of marketers responsible for creating and executing campaigns and events across brand, creative, subscriber growth, and consumer research. Prior to Hulu, Spagnoletto served in leadership positions at Steelhouse, Farmers Insurance and Yahoo!.
Spagnoletto holds a BA in Economics from Lafayette College and is an Advisory Board Member of St. Jude Children’s Research Hospital. He is married with two children and resides in Los Angeles.