Molly Finnerty
Molly recently stepped into the role of Chief Investment Officer at Zenith, focusing on forging impactful partnerships and innovating strategies.
Previously, EVP of Strategic Investment at MAGNA for over five years, she led Advanced TV strategy and partnerships for IPG Mediabrands & MAGNA affiliates. She developed investment tactics for Advanced Advertising, such as Data-Driven Linear and OTT/CTV. Molly played a key role in IPG upfront strategies and negotiations and built extensive relationships across the media industry.
Molly joined Havas Media in 2016 to help lead the North American Video Investment Strategy. She negotiated top-tier deals, securing first-to-market opportunities and valuable partnerships. Clients included Bristol Myers Squibb, Sanofi, and Michelin.
She spent 10 years at IPG Mediabrands Agency Initiative, where she was responsible for MillerCoors integrated investments.