Travis Freeman

In January 2022, Travis joined Inspire Brands as the first-ever Chief Media Officer, SVP, Demand Generation, overseeing Paid Media across the entirety of Inspire Brands’ portfolio: Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin,’ Jimmy John’s, Sonic, and more. Travis and his teams encapsulate all arenas of Paid Media, including: Connections Planning (Comms Planning, Audience Strategy, Influencer Strategy, and Consumer Journeys); Media Strategy + Planning (Media Strategy, Channel Planning + Buying, Agency Management); and Biddable Media (Social, SEM, and Programmatic).

By putting Humans at the center of Inspire’s strategy and speaking to them based upon what they actually want from a brand, Travis and his team are flipping tradition on its head by using Data and Technology to bring Inspire one step ahead of not only the category, but the industry as a whole.

Before Inspire, Travis was the Global Head of Media @ Uber leading media across all their LOBs, globally.