Cheryl Overton

Cheryl Overton is a creative instigator with a passion for brands, an instinct for consumer insights, a commitment to inclusivity and a knack for integrating digital solutions that leverage popular culture to drive awareness and fandom. She is the Founder and CXO of Cheryl Overton Communications, LLC, a strategic integrated communications advisory that helps brands navigate its relationships with stakeholders via the voices, influence and persuasive power of multicultural consumers. Through creative storytelling and disruptive business solutions, her team creates content and campaigns that stick and land.

With more than 20 years of global brand communications experience to draw upon, Ms. Overton has led notable integrated initiatives for some of the world’s most beloved brands including Starbucks, American Express, Barnes & Noble, Target, Pepperidge Farm, Johnson & Johnson and The City of New Orleans, to name a few.