Pilaar Terry

Pilaar Terry is managing partner for POV Agency, a boutique strategic communications agency that reimagines how PR and comms are done and who it’s done by to better resonate with an ever-evolving culture. She oversees Business Strategy, New Business Development, Operations and Client Management. Her vision to build an agency powered by all types of diversity and her firm belief that representation truly matters filters through all aspects of the organization.

She has 20 years of entertainment PR and marketing experience. Her twisty-turny career path found her working at top tier global communications agencies including Edelman, FleishmanHillard, Rogers & Cowan PMK, The Marketing Arm, and UEG. She’s worked alongside 100+ global brands including Nike Brand Jordan, AT&T, Clorox, Diageo, Universal Pictures, Capcom and Kidrobot.

A University of Southern California alum, she’s on the Board of Directors for Hearst Castle and on the USC Annenberg Alumni Advisory Board.