Mike Treon

Mike Treon, Programmatic Strategy Lead for Camelot Strategic Marketing & Media, has spent
the last 15 years on both the vendor and buy side of programmatic media - from building
platforms to managing complex buying strategies.

At Camelot, Mike leads efforts on behalf of
the agency and clients in developing strategies with partners and platforms, particularly around
the agency's Connected TV practice. In 10 years at AOL, he commercialized and developed
their demand side platform globally. He has also spent time as an independent consultant to
large agencies, vendors and advertisers building and developing products and programmatic
buying strategies.

Mike has taught courses as an adjunct professor at Depaul University, is a frequent marketing and media industry panelist and contributor, and was recognized by AdAge as a Top 40 Under 40 in 2015.