James Gregson

James began his career in brand strategy. Working at a series of Marketing and Communication agencies in and around New York City. Through his professional experience he has built a combination of technical understanding and conceptual creativity to craft effective, measurable programs for clients and brands such as New Balance, Atari and Mercedes-Benz.

Currently, James is a senior creative leader within The LEGO Group's internal creative agency: leading a team responsible for creating best-in-class digital content across The LEGO Group's owned digital ecosystem. His thoughts on all things marketing, branding and creative have been featured in publications across the globe from the Wall Street Journal to Adweek.

He was most recently an honoree of the prestigious Adweek Creative 100, an annual celebration of the most fascinating innovators, agency leaders, influencers, marketers, and other creative game-changers from across the advertising and marketing industries.