Annie Highfield

Annie Highfield leads Social Media and Influencer Partnerships for KFC US, a member of the Yum! Brands family. Since 2012, she has been at the forefront of social and influencer marketing, helping QSR, CPG and Tech brands alike navigate the murky waters of social media and operate authentically in culture. Annie prides herself on guiding brands pass to pass the “BS” detector with consumers in social spaces, as well as leverage influencer marketing authentically and effectively.

Prior to her time at KFC, her brand portfolio includes Dr Pepper, Canada Dry, Steak n’ Shake, Coffee and Bagel Brands, Texas Instruments and Adobe.