Adam Caplan

Adam Caplan is SVP of Emerging Technology and is focused on Salesforce’s Web3 strategy andn product. He previously ran the Strategic Projects consulting organization at Salesforce, a global team building custom applications on the Platform, helping companies reimagine what’s possible with Salesforce and turning their visions into reality.

Adam joined Salesforce through the acquisition of Model metrics in 2011. He founded Model Metrics in 2003, a consulting company that was focused on helping enterprise organizations accelerate the adoption of cloud computing and enterprise mobile applications. In 2011, he was named CEO of the Year by the Illinois Technology Association.

Adam earned his MBA from the Kellogg Graduate School of Management and his undergraduate degree from the Wharton School at the University of Pennsylvania.