Ameneh Atai

As GM of Digital Audience Measurement at Nielsen, Ameneh Atai is responsible for leading all digital and advanced TV commercial strategy, sales and client services teams in the US.

Ameneh joined Nielsen in 2015 through the acquisition of eXelate. Ameneh brings diverse knowledge to the Ad and MarTech space as her previous roles were in Director
of Solutions Architecture and Director of Artificial Intelligence Solutions; her strengths are in advising and working directly with marketers and advertisers. She is client focused with a strong background in data driven software solutions and extensive experience in the digital advertising ecosystem.

Ameneh started her career in Systems Engineering and held positions at International Submarine Engineering and Engineering Consulting, designing autonomous submarines and Big Data collection and monitoring infrastructures.