Andrea Grasty

Andrea Grasty is the Director, Global Media at American Express. As part of Global Advertising and Brand Management, Andrea is responsible for steering media strategy and planning across brand campaigns including B2B and Shop Small, as well as leading US investment strategy. Prior to American Express, Andrea was the media lead at Samsung for Consumer Electronics and Home Appliances, where she led numerous product launches and innovative partnerships. With a career spanning brand and agency roles across a variety of categories, Andrea possesses enthusiastic curiosity and a passion for threading data together to unlock effective marketing strategies.