Bill Hildebolt

A 20+ year veteran of digital media, Bill is the CEO and co-founder of gen.video, a leading influencer marketing platform differentiated by its focus on analytics and ecommerce outcomes. Bill’s passion for the potential of consumer-to-consumer interactions to transform product discovery and research has led to breakthrough services and insights across the creator . Ever fascinated by the evolution of the industry, Bill spends as much of his time as possible with clients and partners. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. Bill graduated with honors from both the University of North Carolina at Chapel Hill where he was Student Body President, and the Harvard Business School, and spent time as a teaching assistant in the economics department at Harvard College. He’s currently channeling his passion for economics and teaching into a blog series called The Math and Science of Influencer Marketing.