Oz Etzioni

Oz Etzioni founded Clinch on the idea that optimal brand experiences reflect the real-time
circumstance of the viewer. The company’s mantra “personalization everywhere” evolved from
Etzioni’s background rooted in consumer experience and innovation. Prior to Clinch, Etzioni
formed the UX/Innovation department at MRM, where he led digital strategy and experience for
some of the world’s biggest brands including ExxonMobil, U.S. Army, Diageo, Mastercard and
General Motors.