Carol Hinnant

Carol Hinnant, Chief Revenue Officer at Comscore, is a results-driven business development specialist who excels in driving revenue, client relationships and building productive teams. She brings a track record of proven success in growing revenue, identifying and growing new markets, and leading client success. Her broad-based understanding and operational expertise in video content creation, distribution, monetization, and measurement fuels her continued commitment to the media industry.

Carol has been the Chief Revenue Officer for Comscore since January 2020 after serving as Executive Vice President and Senior Vice President of National Sales from February 2016 – January 2020. She previously held leadership positions at Rentrak, Q Television Network, Great American Country, and HBO. Carol received her B.S. in Legal Studies from University of Houston – Clear Lake, and is a native of Houston, TX.