Kate Wolff

As Founder and CEO of Lupine Creative, Kate serves as pack leader on all business. An award-winning advertising executive, Kate has stewarded some of the world’s most impactful brands, helping them tap into popular culture. She comes from a traditional 360 advertising background and has worked at agencies including Publicis Modem, DDB, TBWAChiatDay, Omelet and RQ. Kate has a deep understanding of the advertising and marketing space and frequently turns the traditional brand marketing strategy on its head through cultural, data and behavioral insights.

She built LA-based agency Lupine Creative in February 2020 with a base of experiential and cultural expertise, and has grown from 1 to 30 employees and +400% year-over-year revenue growth in a year of pandemic distance. The approach that’s made the difference: to spark solutions with cultural strategy – and then to create through experiences and partnerships that manifest as cultural capital.