Brandon Rhoten

Brandon leads all marketing functions and is responsible for developing go-to-market strategies for GroundTruth’s advertising products.

Brandon has served in senior leadership roles at some of the largest U.S. brands and as a strategic advisor to several leading digital marketing agencies.

Previously, Brandon was CMO of Potbelly, CMO of Papa John’s, and VP of Marketing at Wendy’s, where he built the brand’s infamous digital/social strategy and team. Brandon began his marketing career at decorated B2B agency Gyro International, now Merkle B2B, and has since overseen billions of dollars in global media investment.

Brandon has been named an Ad Age Top Digital Marketer, and his teams’ work has been featured in Fast Company, Ad Age, The Wall Street Journal, and others. Brandon has also spoken at industry events including SXSW, ANA, Adweek, 4A’s,, MMA, and WOMMA, and is often featured in marketing publications and podcasts.