Kari Marshall

Kari Marshall is Vice President of Media, T-Mobile USA. Kari is responsible for leading the strategic media vision, communication plans and investment strategies that maximizes enterprise value while supporting a variety of business goals. Kari is accountable for driving a data driven approach via advanced analytics, cohesive data sets and audience management.

Kari joined T-Mobile in 2005 where she helped establish the media organization and then evolved it to take advantage of an evolving media landscape and address more complexities in the marketplace. She has had to innovate herself and her team numerous times to align to evolved business strategies and an advancing industry.
Marshall played a critical role in the business transformation to the Un-carrier and the fastest growing wireless company in America. Her focus on driving media planning and optimizations that are rooted in data, paired with creative intuition helps bring big brands to life.