Jasmin Foster

Leaning into her passion of inclusivity and desire to live a purpose-filled life, Jasmin Foster launched Be Rooted in 2020 with a mission to empower women of color and create a space for them to see themselves in the stationery they love. With a lineup of colorful journals, planners and writing instruments designed by Black and Brown artists, by 2021 Be Rooted became the first and only Black-owned stationery brand available at retail giant Target and Target.com.

Weaving culture into every design and message, Be Rooted’s collection of stationery and gifting products encourage and motivate women of all backgrounds to express themselves and flourish as the best version of themselves. The inclusivity-focused brand promotes creativity, self- expression, and personal planning to foster the life you aspire.