Derek Baker

Partner in PwC Consumer Markets practice with a focus on helping retail, CPG and travel & hospitality companies on topics centered around marketing effectiveness and the intersection of technology, data and marketing execution.

As a leader in PwCs data driven marketing practice, Derek has deep experience in helping companies drive growth through large scale digital marketing transformations as well as helping tune tactical performance. This includes, advising on marketing technology stack design and rationalization, media and marketing campaign effectiveness and customer data strategies.

Prior to joining PwC Derek was the North American lead for Programmatic Advertising at Accenture Interactive